I was researching the topic of brand and audience connectivity for successful franchises at McMaster University in Canada. I was surprised that even after 30 years the audience recognize the tremendous brand connectivity with this successful 80’s franchise. I wrote a blog about it on WordPress after reading the director John Avildsen’s book:
I was researching the topic of brand and audience connectivity for successful franchises at McMaster University in Canada. I was surprised that even after 30 years the audience recognize the tremendous brand connectivity with this successful 80’s franchise. I wrote a blog about it on WordPress after reading the director John Avildsen’s book:
https://blogsandbirds.wordpress.com/2017/05/25/the-karate-kid-a-classic-franchise-from-john-g-avildsen/
Ramus