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Mad Men does the ’70s

With Mad Men set to polish up its fantastic run with a jaunt into the groovy 70s in its last seven episodes starting this Sunday, we here at Le Blog have decided to make April the month of the “Me Decade.” This is already reflected in our disco-tinged site design and will continue to be addressed through our coming articles.

First up is the very sweet trailer AMC posted for Mad Men’s final half season, showing Don Draper and crowd decked out in their  very finest feel good attire. Playing along with these images is Diana Ross’ easily sultry “Love Hangover,” a sneakily appropriate song for the wind down of Mad Men, with everybody possibly feeling the poor results of their passionate mistakes. This will be the first time Mad Men will be taking place at a time when I was actually alive as a person, but probably won’t feature anything I would be in danger of remembering first hand.

As the month goes on, Lebeau and friends will be sharing our own memories of the 1970s and will be interested to find out about your favorites. Look out for a new bracket game starting soon, more from my “Nope, Not a 1-Hit Wonder” series, and even more one-off articles as we celebrate the decade that brought us a startling array of the fantastic and the fantastically cheesy. Come back each day and take a step back in time…in platform shoes!

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Posted on April 1, 2015, in Music, TV and tagged , . Bookmark the permalink. 7 Comments.

  1. I love Mad Men. I love the 70’s! And I love, love love this trailer for the final episodes. Everything about this trailer gets me excited. We have discussed my sometimes questionable taste in music. I know the general consensus is that disco is crap. And it may very well be. But if loving Love Hangover is wrong, I don’t want to be right. I rarely am anyway were music is concerned.

    God help me, I love the fashions of the 70s too. Seeing the Mad Men cast decked out in their polyester finest is a treat. Pete balding, in a plaid jacket with mutton chops, looks almost exactly like my dad’s best friend in the 70s. Betty in her floral print dress with a cigarette in her hand and bubbles floating by. Why bubbles? Where’d they come from? I don’t know. But I love that there are bubbles.

    Megan – holy hell! Speechless. All the dudes hanging out. Harry looks exactly like my dentist – another friend of my dad’s. But the best – THE BEST – is Roger giving us the 70’s grin that was in every commercial of the era. It says, it’s good to be a rich white guy in the 70s.

    The 70’s wipes are just icing on the cake. Brian De Palma would be proud.

    I can’t wait to get into the good, the bad and the groovy all month long!

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  2. Giood stuff guys! The color tile mosaic – what a delicious touch. Actually, a masterful stroke. I’ll be honest, have not ever watched Mad Men, but definitely have a thing for the 70s. I will definitely try to restrain myself this month and not get overly emotional. Looking forward to this month’s material!

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    • Glad you like it. I think it’s a fun change-up for 70s month. I wouldn’t want to look at it on an on-going basis. I just hope new readers who don’t know a thing about 70s month don’t find it off-putting. Daffy suggested a themed banner. I didn’t want to go “disco” there because disco represents a pretty small part of 70s pop culture. So I went with lava lamps. Even my grandparents had a lava lamp in the 70s. Once I had that up, it seemed drab with the dark background. I wanted to liven it up. The colored tiles are discoish, but not exclusively disco. They say 70s to me without necessarily being about night clubs and the Bee Gees.

      I think we’ll probably continuing giving the site a face-lift to tie into whatever theme we have going on at the time.

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  3. I think that is a good idea. You can envision how the facelift might vary with the theme. Oscar season would be an easy theme to incorporate although I know you are happy not to think about it for another year 🙂 Or for example the robot theme and so on. I don’t think new readers would be put off; while I don’t know how the numbers play out, it does seem that new readers join for different subjects, and then stay around.

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    • To be honest, numbers-wise, the regular readers don’t account for much of the traffic. I certainly appreciate the regular readers who participate in the games and the comments. But based on the voting, they account for about 30-40 people daily. For a while, we were averaging over 10,000 views a day. The site’s traffic is actually down at the moment. I’m hoping it will pick up as the kids get out of school for spring break. Over 90% of visitors on any given day are following a link or a Google search. Most of them don’t hang around. But I’m glad for the ones that do.

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  4. It is interesting what a few years in age can do. I’m just a few years younger than you, but it is just enough that I don’t have many clear memories of the 70s, especially as a period in time (as opposed to me remembering something that happened when I was 5). So my “nostalgia decade” is very much the 80s. That being said, I’m developing more of an appreciation of the 70s in recent years than I ever had before.

    Funny contrasting your opinion of the Mad Men trailer as compared to my girlfriend. She was born in the late 70s and is from Hong Kong, so she has no real knowledge of the decade. So she just laughs and laughs when that ad comes on because it is so cheesy to her. It is interesting to observe her though as she really likes early 60s fashion. Her style is sort of a modern take on Jackie Kennedy. So for the first few seasons of Mad Men she was constantly pointing out fashions she liked. Now that we are reaching the 70s I literally had to bring up pictures on my phone of actual 70s fashion to prove to her that people really did dress that badly!

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    • Yeah if I were just a few years younger, it would completely shift where my nostalgia lies. I’m the oldest of six and have younger brothers who feel very nostalgic for things like GI Joe, Transformers, Thundercats, Voltron, etc. My 80’s nostalgia skews a little older. I was out of toys and cartoons right around the time that stuff was coming on the scene. I babysat a kid who watched He-man every single day. So I was familiar with all that stuff. But it didn’t appeal to me.

      I am just old enough that I can remember seeing posters for Saturday Night Fever but not old enough to have seen it or really understood what it was. I turned 9 at the end of the decade. Literally the end. My birthday is 12/30. So I just barely made it into 1970. That means that a lot of what I saw in the 70s was beyond my reach or comprehension. It gives it this forbidden quality that makes it all that much more fascinating to me.

      There’s another thing to. When I was growing up, we didn’t have cable channels or home video or the internet. So if you saw something as a child, all you had was your memories. And those memories were hazy. There were things you might remember, but you couldn’t remember details. It’s not uncommon among my generation to ask if someone else remembers things you do. And if no one does, you ask if it really existed. Now that we have the Internet, it’s much easier for me to verify that yes, those things I vaguely remember from childhood did exist.

      As far as the awfulness, that’s just part of the decade’s charm. I wouldn’t want to go back and relive the 70s. But looking back, the tackiness is fun. This was me and two of my siblings at Disney World in the 70s:

      Yes, tell your girlfriend we really did dress like that.

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