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Starlog Archives: Iron Man (2008)

Leading up to the release of Batman V Superman, I dug into the Starlog archives for stories about the origins of the respective movie series.  I’d like to do something similar with Captain America: Civil War because I am much more excited about that movie than I ever was Zach Snyder’s ode to men punching each other in the rain.  But unfortunately, Marvel movies only recently.  Starlog ceased publication in 2009 just one year after the release of the movie that launched the Marvel Cinematic Universe.

It’s not quite a nostalgia trip on the same level as going back to the 70’s Superman or 80’s Batman, but here’s Starlog’s preview of the first Iron Man movie back before anyone realized that Marvel would come to dominate the box office.  The issue also included a history of the character from the comics, so I threw that in too.

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Posted on May 4, 2016, in Movies, Starlog Archives, Super Heroes and tagged , , . Bookmark the permalink. 5 Comments.

  1. Another very nice article. Robert Downey, Jr., has made the role of Tony Stark/Iron Man his own to such a degree that it’s hard to conceive of anyone else being chosen for the role. And there was a bit of unintentional foreshadowing when they quote Terrance Howard in the article talking about the possibility of “having Iron Man 2 and 3 taken away from me.”

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    • Lol – yeah. That is ironic about Howard.

      Marvel has said that they see Iron Man in the same terms as James Bond – in other words, recastable. I will be interested to see how Marvel handles it when their cast ages out of their roles. I assume at some point down the road, they will need to start over.

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  2. Craig Hansen

    Marvel played an incredibly high-stakes game in order to get their Cinematic Universe on screen. It was around a decade ago that Merill Lynch approved a massive $525M loan to Marvel, spread out over several years, which they would use to put Iron Man, Hulk, Thor and others on screen while building up to The Avengers film. And really the only way that Marvel could convince Merill Lynch to loan them half a billion dollars was to put something valuable on the line: the ownership rights to some of Marvel’s characters.

    A lot more rode on the release of Iron Man in 2008 than most people realize. Marvel got very lucky when Iron Man turned out to be a popular crowd-pleasing film and overperformed at the box office, because if the opposite had happened, if Iron Man had fizzled at the box office (along with The Incredible Hulk later that summer) then Merrill Lynch probably would have denied Marvel any further loans to make more movies, and the rights to those characters would have transferred over to Merrill Lynch.

    I gotta give Marvel this: they had a big-scale vision and they were willing to gamble big – really, Marvel were ready to go big or go home so to speak. And how Marvel became the envy of Hollywood using only B and C list comic book heroes like Iron Man, Thor and Antman (Guardians of the Galaxy didn’t even deserve the compliment of being called C-list before the film released!) is nothing short of extraordinary. Marvel truly took a bag of lemons and made lemonade. How Marvel succeeded with their Cinematic Universe (while DC has failed to even come close with true A-list superhero films) is a great story unto itself.

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    • I will admit I was a naysayer. I said “nay”. I didn’t think there was any way Marvel could consistently release hit movies based on the C-listers in their books. The big guns were the X-Men and Spider-man. Without them, I figured they could sporadically score a hit or two. But not enough for their grand scheme to work out.

      Boy was I wrong!

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  3. I gotta give Marvel this: they had a big-scale vision and they were willing to gamble big – really, Marvel were ready to go big or go home so to speak.

    Doubly so as they were willing to go with Favreau as director and Downey as star in Iron Man–not exactly safe choices.

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