Category Archives: Why’d It hit?
You’re probably wondering…Illumination Entertainment? What’s that? Well, they are the studio behind The Minions/Despicable Me movies, The Lorax, The Secret Life of Pets, and more. Aside from the Despicable Me movies, which produced the pop culture icons The Minions, a.k.a. those little yellow men that always appear on Facebook memes, every time Illumination releases an animated feature, the following usually happens:
- Their movies get marketed to death for over a year
- When the movie finally comes out, it gets average to decent reviews
However, Illumination has yet to release a great movie. Although many have performed well at the box office, most of them are quickly forgotten. Since most people over the age of 10 consider these movies to be disposable, why do they always do so well?
For a new section, I’m going to do the opposite of Why’d it Bomb? and look at movies that did much better at the box office than most people expected. I don’t think I’ll crank out as much of these as I do with Why’d it Bomb‘s, because I think most movies that were hits were movies people expected to do well, but I’ll definitely write a few of these.
A few years ago, Dreamworks was in a rut. Their movies, for the most part, were getting good reviews but most of them were flopping at the box office. Lately, though, their fortunes have been reversed and their movies have been doing better as of late. Two of these movies were Trolls and Boss Baby, both of which also looked awful and I have no interest in seeing either.