It’s hard to overstate the impact that The Blair Witch Project had when it was released in 1999. The no-budget found-footage horror movie became an overnight sensation. Even if no-budget found-footage horror movies where young people get lost in the woods and are menaced by rocks and twigs weren’t your thing, there was no escaping the Blair Witch phenomenon. The image of a runny-nosed Heather Donahue speaking directly into her camera became one of the most satirized moments in cinema. The Blair Witch was up there with The Matrix and The Sixth Sense as one of the most influential movies of the year.
It was also among the most profitable movies ever made. With a budget of less than a million dollars, The Blair With Project grossed close to a quarter of a billion dollars worldwide. That’s some crazy return on investment right there. So it’s understandable at that executives at Artisan wanted a sequel right away. The pencil pushers had a plan for a series of Blair Witch movies released every October just in time for Halloween. There was only one problem. Absolutely nothing about The Blair Witch Project would work a second time.